Consumer Sales Manager

The Consumer Sales Manager is responsible for driving and facilitating sales efforts relating to Maximum Weather Instrument’s in consumer applications.  The chosen candidate should embrace opportunities to work directly with end users via telephone, email and based on orders and inquiries driven by the company’s website.  She or he will also manage and develop our network of resellers and authorized dealers.  The ideal candidate will optimize current sales channels, as well as, develop new revenue streams for special applications and through emerging platforms like amazon, corporate gifts, etc.  This role will work directly with our marketing team to ensure that our communications, website and social media platforms are aligned to drive sales and expand market penetration.


  • Position the Maximum brand and products for continued success
  • Become technically proficient with our products, their functions and applications
  • Work on an individual basis with interested customers (on telephone, through email, in person) to assist in product selection and buying process
  • Determine best outlets to expand online sales
  • Grow dealer network by travelling to visit dealer locations throughout the US
  • Drive website content development (supported by marketing team)
  • Provide after sales support and technical assistance to consumers
  • Interface with outside contractors and the in-house marketing team to develop collateral materials
  • Analyze website performance and optimize website for search engine success – all focused on increasing sales
  • Develop sales-oriented KPI’s to better understand sales results and identify areas for improvement
  • Prepare top line sales budgets and forecasts
  • Assemble and present feedback for product improvements and/or new product development

Required Achievements and Skills

  • Bachelor’s degree or equivalent experience
  • 5 years or more of sales experience in a consumer environment
  • Strong written and verbal communication skills
  • Passionate commitment to the end user sales process

Necessary Traits for Success

  • Patience with customers to ensure they make great choices
  • Good sense of humor and uplifting attitude
  • Ability to work in a team environment and share credit with others
  • Commitment to addressing the customers’ objectives
  • Ability to simplify complex things for others
  • Strong work ethic and self-motivated

Helpful (though not mandatory) Experience or Knowledge

  • Understanding of home construction and electrical wiring basics
  • Passionate weather enthusiast
  • Experience selling/marketing high-end consumer products
  • Video and/or written content development experience

Maximum, Inc., a recognized leader in weather instrument design, manufacturing and support, was founded in 1968 and has been a wholly owned subsidiary of IMTRA Corporation since 1986. With corporate offices and production facilities in New Bedford, Massachusetts, Maximum weather instruments are distributed globally via a network of authorized dealers and sold directly to consumers through the company’s website and factory store. Maximum offers a full line of instruments to monitor wind, temperature, barometric pressure and precipitation conditions. Used in both commercial and consumer applications, Maximum weather instruments have been proven to withstand some of the world's harshest environments. All Maximum instruments are covered by an industry-leading warranty. For more information, please visit


Application Process

For all positions, please send resume to (no phone calls or drop-ins, please):
Imtra Corporation, Attn:  Human Resources
30 Samuel Barnet Blvd, New Bedford, MA  02745
Fax:  508-998-5359   

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